Press Release
ADR launches its Anthem Song for Lok Sabha 2014
"Wo Waqt Kabhi Jise Aana Tha"
April 4, 2014
Association for Democratic Reforms launched its Anthem Song “Wo Waqt Kabhi Jise Aana Tha” on April 4, 2014 to raise critical issues involved in the Lok Sabha Elections.
About the Song:
The song, composed and sung by Harpreet, talks about the state of
affair in
the nation
even
after Six
and a half
decades of independence. Criminalization of politics and the nexus between money, crime and muscle power
has affected the governance and delivery of even the bare minimum services and amenities to the citizens of the country.
The ADR Anthem Song on the YouTube channel of ADR is available for everybody to share in any network. Link to the video:
Singer & Composer:
Harpreet
is widely
known for
his work in the genre of
Sufi musi
c
.
Video Direction:
The video has been directed by Gaurav Raturi, founder of Filmbooth
,
best known for the International Filmbooth Festival
Spoofmania
organized in Delhi
.
Lyrics
:
Deepak Dhamija
,
founder of Shoelace Productions
and
an IIM- Calcutta alumni
,
has penned the lyrics for the anthem.
He is
also
a leading theatre-person in Delhi.
At a time when around 800 Million people will go out to vote in coming 45 days, the website www.myneta.info will help the electorate to make an informed choice in deciding the future of the Nation.
Prof Jagdeep Chhokar, Founder Trustee of ADR, said, “In the coming elections fairly large number of young voters will go out to vote for the first time. The song aims at making people realize the power their vote carries. A song has the ability to not only stay on the lips of the people, but it also stays in the mind. Social Media has an immense role to play in this election.”
Anil Verma, Head of ADR congratulated the team for the Anthem Song and said, “Music is the food of the soul. The soulful rendering of the ADR Anthem by Harpreet and his team has touched not only our emotional chords but awakens our sensibilities to be a responsible citizen and vote to usher in a change for better governance. Mera Vote Mera Desh!”
Gaurav Raturi, Director of the Anthem Video said, “Music and visuals go beyond words and slogans. What better story one can get to tell the people of India than to tell the people of India to vote responsibly. In reality Woh waqt suno ab aaya hai. We all have tried our best to match the brilliant lyrics and soulful singing by Harpreet. Let’s see how the voters of India find it. All excited to be part of this anthem.”
Harpreet, composer and singer of the song said, “While working on the song, I grew not only as a musician but also as a citizen of the nation. To be a part of ADR’s Anthem Song was a journey in itself. I never felt I was working on a song, but it was like an act to serve the nation in the real sense.”
Deepak Dhamija, who wrote the lyrics of the song, said, “It is the time for people to know that if any revolution has to come, it will come through the ink on the fingers of the people after voting. The political class has ignored the real issues and demands of the people of the nation. It is high time we all come forward to make an informed choice and vote for the right candidate. ADR is doing a great job, and the creative people must come forward to support the cause for which the team of ADR is fighting.”
The ADR Anthem song has also been shared by Facebook India as part of ADR-Facebook collaboration for the campaign to create a culture of informed choice. The link to the Facebook post is here:
Prof Jagdeep Chhokar, Founder Trustee of ADR, said, “In the coming elections fairly large number of young voters will go out to vote for the first time. The song aims at making people realize the power their vote carries. A song has the ability to not only stay on the lips of the people, but it also stays in the mind. Social Media has an immense role to play in this election.”
Anil Verma, Head of ADR congratulated the team for the Anthem Song and said, “Music is the food of the soul. The soulful rendering of the ADR Anthem by Harpreet and his team has touched not only our emotional chords but awakens our sensibilities to be a responsible citizen and vote to usher in a change for better governance. Mera Vote Mera Desh!”
Gaurav Raturi, Director of the Anthem Video said, “Music and visuals go beyond words and slogans. What better story one can get to tell the people of India than to tell the people of India to vote responsibly. In reality Woh waqt suno ab aaya hai. We all have tried our best to match the brilliant lyrics and soulful singing by Harpreet. Let’s see how the voters of India find it. All excited to be part of this anthem.”
Harpreet, composer and singer of the song said, “While working on the song, I grew not only as a musician but also as a citizen of the nation. To be a part of ADR’s Anthem Song was a journey in itself. I never felt I was working on a song, but it was like an act to serve the nation in the real sense.”
Deepak Dhamija, who wrote the lyrics of the song, said, “It is the time for people to know that if any revolution has to come, it will come through the ink on the fingers of the people after voting. The political class has ignored the real issues and demands of the people of the nation. It is high time we all come forward to make an informed choice and vote for the right candidate. ADR is doing a great job, and the creative people must come forward to support the cause for which the team of ADR is fighting.”
The ADR Anthem song has also been shared by Facebook India as part of ADR-Facebook collaboration for the campaign to create a culture of informed choice. The link to the Facebook post is here:
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